Lycra

Say Lycra and most people think elasticated 80s gym wear. But Lycra’s actually an invisible fibre that’s present in all sorts of things – from denim to nail varnish.

We created an international, integrated campaign to tell
people that Lycra’s the fibre that moves you like no other.

We also created a parallax website to help Lycra’s
all-important trade partners follow every move of our new campaign.

Role
Concept Creation/Copywriting
For
Lycra Brand
Type
Integrated

Parallax website that helped visitors follow Lycra’s every move

60-second mood film to explain how Lycra moves you, featuring the star of the Lycra TVC

Print campaign shot by Rankin

Print Campaign shot by Rankin

Print Campaign shot by Rankin

email moving customer to website

Desktop email moving prospects to website